All Giving Is Personal

You’ve heard Tip O’Neill’s famous phrase “all politics is local.” Here’s the fundraising version: All giving is personal. The latest GivingUSA report on philanthropy in the US was released last month (here’s a digest infographic of the key findings, if you’re into that sort of thing), and it confirmed what many past reports have found: individual giving is a critical and irreplaceable source of funding for most nonprofit organizations. In 2016, total giving from all sources was more […]

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Don’t Wish. Plan.

When it comes to fundraising, are you guilty of wishing instead of planning? Lots of intelligent, experienced professionals are. They fall into the trap of simply believing that they’ll raise more money, year over year, just because that’s what they hope will happen. You’ll hear them say things like this: “We raised $200,000 last year, so we should be able to increase that by 10 percent this year.” “That event brought in $100,000 last year, so let’s increase the […]

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There’s Still Time to Build a Great Year-end Campaign

How are you feeling about your year-end fundraising plan? We hope you’ve got a letter printed and ready to drop. But – even if you haven’t had the chance to do anything but worry about it yet – we’ve got some ideas for steps you can take to maximize your return. STEP 1 – FIND YOUR STORY. Get out of your office and talk to your program staff. Ask them to tell you a story from their work. Ask […]

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Why You Can’t Afford to Ignore Amplify Austin

Brace yourself: registration to participate in 2017’s Amplify Austin day of giving opens this month. Next year’s event will be March 2-3 — and even if you’ve got your own event and an appeal happening in the same week, there’s still room — and reason — for you to participate in Amplify. We get it: you want to have a more authentic conversation with your donors. Why waste time talking about Bass Booster prizes and […]

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