Brace yourself: registration to participate in 2017’s Amplify Austin day of giving opens this month.
Next year’s event will be March 2-3 — and even if you’ve got your own event and an appeal happening in the same week, there’s still room — and reason — for you to participate in Amplify.
We get it: you want to have a more authentic conversation with your donors. Why waste time talking about Bass Booster prizes and deadlines and matching funds?
There are a few reasons. First, your audience on Amplify Day isn’t your donors at all — it’s all those folks out there who could be your donors. Think of it like an acquisition campaign: how can you attract new people to your cause?
And second: by going through the process of building Amplify Day messages and enlisting support from your current donors, you’ll be strengthening all your systems, processes, and relationships. And that’s something that benefits you even if you don’t win one of the hourly prizes!
We can help. Corcoran & Co. provides quick strategy sessions to help you identify your best tools & tactics and develop a winning timeline. Or — if you don’t have the bandwidth — we can step in and manage your entire campaign.
Have you ever been asked your opinion about something publicly? Research shows that public expression of an opinion makes a person feel that opinion more strongly. When your donors share your materials or set up their own fundraising pages, they are standing up publicly and stating their opinion that you are worthy of support. That makes them increasingly likely to continue to support you in the future.
We know: Amplify can seem like just another set of tasks for your overworked staff to get through. But it doesn’t have to be that way! You can use it as a tool to acquire new donors and strengthen your relationships with the ones you’ve already got.
To your mission,
The Corcoran Team